Cybook Gen3 e-book reader is another ebook reader using E ink® technology, similar to the Sony ebook reader. costs more at $350 now, but hopefully with more devices of this type coming out, the prices would lower.
The iLiad is another e-book reader using E ink®. This has more features like wifi, a touch screen and is able to run different applications. The iLiad runs on Linux based OS and is much more expensive (currently selling around $700 US)
See my other post: Portable E-Book readers
